INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
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> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
Go-To-Market leadership across retail media networks,
integrated campaigns, immersive experiences, and enablement.
Delivering measurable engagement, revenue growth, and market adoption through
hands-on Creative Direction and Go-To-Market strategy.
300K+
DIRECT ENGAGEMENTS
25MM+
MEMBER BASE REACH
6 CORE
CROSS-FUNCTIONAL DISCIPLINES
82MM+
CAMPAIGN IMPRESSIONS
1.5MM+
SMILES
EXPERIENTIAL IMPRESSIONS
DIGITAL
SOCIAL MEDIA CAMPAIGNS
OMNI-CHANNEL ACTIVATIONS
UI/UX
CONSUMER ENGAGMENT
Data gathered from B2B2C experiential activations, enablement frameworks, and integrated consumer campaigns across master-brand ecosystems.
ENTERPRISE ENABLEMENT FRAMEWORK
Architecting Systems for Scale.
True enablement requires scalable operating models and clear GTM frameworks. Built from recent enterprise leadership at REI Co-op, this framework demonstrates how I unify commercial strategy across stakeholders.
STRATEGIC KNOW-HOW
developing B2B/B2C solutions that meet client objectives with content that speaks TO, not AT, partners and consumers.
CREATIVE INGENUITY
bringing ideas to life with high-impact communication and design visualization across online and offline channels.
I am an executive forged into a rare duality: a hands-on Executive Creative Director with Go-To-Market and Sales Enablement strategy expertise. I have led master-brand enablement that moves vendor-partners from spend requests to investment-tier plans, and built GTM activations and brand experiences that earn brand affinity for top brands.
I build the motivations and visual design systems that help teams win new business and turn enterprise value into adoption, inside the organization and across the market.
Every brand has a purpose worth fighting for. I find it, shape it, and make it matter.
If your growth depends on a story that holds and a visual system that carries it, let's talk.
Developing Next-Gen IP
Sparx Network™ | Enterprise relationship cultivation platform.
Sparx Solo™ | Local-first, private relationship intelligence utility.
BRAND STRATEGY I GTM STRATEGY I CREATIVE & DESIGN DIRECTION I DESIGN DIRECTOR I PARTNER MARKETING I SALES ENABLEMENT I REVENUE ENABLEMENT
GTM ACTIVATION GALLERY
Core
Competencies
GTM & GROWTH STRATEGY: Enterprise GTM, Sales & Partner Enablement, Commercial Strategy, Category Growth
ENABLEMENT & OPERATIONS: GTM Operations, Architecture, Sell-in Toolkits, Value Propositions, Runbooks
CROSS-FUNCTIONAL LEADERSHIP: Executive Alignment, Strategic Initiatives, Partner Strategy, Change Adoption
PERFORMANCE & INTELLIGENCE: Analytics, Measurement Strategy, Data Storytelling, AI Workflows
CREATIVE & BRAND STRATEGY: Positioning, Message Architecture, Content Strategy, Design Systems
TECHNOLOGY & TOOLS: Salesforce (CRM), AI Workflow & Productivity Tools, Google Analytics, Adobe Creative Suite
B2B/B2C CASE STUDIES ACROSS MULTIPLE SECTORS