INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
Brand-builder forged into a rare duality:
a hands-on Creative Director fused with deep GTM / Sales Enablement chops.
I carry the same executive disciplines into enablement and go-to-market strategy, building systems from zero and leading flagship activations for top brands. Different sectors and industries, same mechanism.
470%+
VENDOR INVESTMENT EXPANSION
25MM+
FULL-FUNNEL AUDIENCE ACTIVATION
35
ENTERPRISE ACCOUNTS ALIGNED
$MM+
750MM+
CAREER CAMPAIGN REACH
1.5MM+
RETAIL-TO-DIGITAL GAP RECOVERY
EXPERIENTIAL IMPRESSIONS
DIGITAL
SOCIAL MEDIA CAMPAIGNS
OMNI-CHANNEL ACTIVATIONS
UI/UX
CONSUMER ENGAGMENT
Data gathered from B2B2C experiential activations, enablement frameworks, and integrated consumer campaigns across master-brand ecosystems.
ENTERPRISE ENABLEMENT FRAMEWORK
Architecting Systems for Scale.
The REI Retail Media Network framework is the proof: one operating system that created the first narrative identity the network had ever had and moved partners from spend requests into investment-tier planning.
STRATEGIC KNOW-HOW
developing B2B/B2C solutions that meet client objectives with content that speaks TO, not AT, partners and consumers.
CREATIVE INGENUITY
bringing ideas to life with high-impact communication and design visualization across online and offline channels.
GTM ACTIVATION GALLERY
Core
Competencies
GTM & GROWTH STRATEGY: Enterprise GTM Architecture | Commercial Growth | Partner & Revenue Enablement | Market Expansion
ENABLEMENT & OPERATIONS: GTM Operating Systems | Strategic Sell-In Frameworks | Value Proposition Architecture | Playbooks & Runbooks
CROSS-FUNCTIONAL LEADERSHIP: C-Suite & Executive Alignment | Cross-Disciplinary Integration | Partner Strategy | Organizational Change Adoption
PERFORMANCE & INTELLIGENCE: Commercial Intelligence | Data Storytelling | Measurement Architecture | AI-Powered Enablement Workflows
CREATIVE & BRAND STRATEGY: Enterprise Brand Positioning | Narrative & Message Architecture | Strategic Content | Scalable Design Systems
TECHNOLOGY & TOOLS: AI Workflow Integration | CRM & Sales Tech Stack | Analytics & Intelligence | Design & Production Platforms
Building enduring brands rarely
happens in familiar territory.
I unite executive creative direction with commercial strategy, translating business objectives into positioning, go-to-market execution, and sales enablement that make enterprise value undeniable.
As a Fractional Chief Brand Officer, I deliver across four core pillars:
I. Translate Investment into Growth: Align capital objectives directly to market opportunity and commercial outcomes.
II. Shape What's Next: Architect brand strategy and infrastructure through acquisition, integration, and expansion.
III. Connect Strategy to Revenue: Align GTM, sales enablement, and communications to accelerate commercial performance.
IV. Build for Execution: Deploy the operational frameworks and creative direction that bring business priorities to life.
Partnering across: Private Equity | Venture Capital | Healthcare | Hospitality | Financial Services
Let's connect. We’ll align on your objectives and build a complimentary spec deck pilot, bringing your Why to life while demonstrating mine: Why me.
Developing Next-Gen IP
Sparx Network™ | Enterprise relationship cultivation platform.
Sparx Solo™ | Local-first, private relationship intelligence utility.
B2B/B2C CASE STUDIES ACROSS MULTIPLE SECTORS
BRAND STRATEGIST | GTM STRATEGIST | CREATIVE DIRECTOR | DESIGN DIRECTOR | PARTNER MARKETING LEAD | SALES ENABLEMENT LEADER | REVENUE ENABLEMENT LEADER