INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
MY GO-TO-MARKET IMPACT
Commercial Leadership Across Retail Media Networks,
Integrated Campaigns, Immersive Experiences & Go-To-Market Enablement.
Delivering measurable returns across impressions, audience engagement, and revenue through a rare balance of Commercial Strategy, Creative Direction, and Hands-On Design.
82MM+
300K+
DIRECT ENGAGEMENTS
25MM+
MEMBER BASE REACH
9 CORE
CROSS-FUNCTIONAL ALIGNMENT
CAMPAIGN IMPRESSIONS
1.5MM+
SMILES
OFFLINE IMPRESSIONS
DIGITAL
SOCIAL MEDIA CAMPAIGNS
OMNI-CHANNEL ACTIVATIONS
UI/UX
CONSUMER ENGAGMENT
* Data gathered from B2B2C experiential activations and consumer campaigns across multiple sectors and industries.
ENTERPRISE ENABLEMENT FRAMEWORK
Architecting Systems for Scale.
True enablement requires scalable operating models and clear GTM frameworks. Built from recent enterprise leadership at REI Co-op, this framework demonstrates how I unify commercial strategy across stakeholders.
STRATEGIC KNOW-HOW
developing B2B/B2C solutions that meet client objectives with content that speaks TO, not AT, partners and consumers.
CREATIVE INGENUITY
bringing ideas to life with high-impact communication and design visualization across online and offline channels.
HOW I DRIVE GROWTH.
Growth is perpetual. It requires a sustained driving force of aligned stakeholders, empowered internal teams, and invested partners to stay the course and evolve in a world full of possibilities.
Every brand has a purpose worth fighting for. I find it, shape it, and turn vision into execution by building the go-to-market strategies, sales enablement tools, and brand architecture that keep your business moving, adapting, and expanding.
GTM ACTIVATION GALLERY
Core
Competencies
GTM & GROWTH STRATEGY: Enterprise GTM, Sales & Partner Enablement, Commercial Strategy, Category Growth
ENABLEMENT & OPERATIONS: GTM Operations, Architecture, Sell-in Toolkits, Value Propositions, Runbooks
CROSS-FUNCTIONAL LEADERSHIP: Executive Alignment, Strategic Initiatives, Partner Strategy, Change Adoption
PERFORMANCE & INTELLIGENCE: Analytics, Measurement Strategy, Data Storytelling, AI Workflows
CREATIVE & BRAND STRATEGY: Positioning, Message Architecture, Content Strategy, Design Systems
TECHNOLOGY & TOOLS: Salesforce (CRM), AI Workflow & Productivity Tools, Google Analytics, Adobe Creative Suite
Where I can add the most value:
BRAND STRATEGY I GTM STRATEGY I CREATIVE & DESIGN DIRECTION I DESIGN DIRECTOR I PARTNER MARKETING I SALES ENABLEMENT I REVENUE ENABLEMENT
B2B/B2C CASE STUDIES ACROSS MULTIPLE SECTORS