INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
EXPERIENTIAL CASE STUDY > AMC > THE WALKING DEAD FAN ACTIVATION
CHALLENGE
Bring TWD to the Greatest Arena On Earth with Media placements and Activation that fans (THE CORE)will gravitate to, and share.
STRATEGIC INSIGHT
> Find unique and impactive ways to break through the crowded media landscape
> Utilize social platforms to polarize Activations and create sharable moments
SOLUTION STATEMENT
BEWARE: Whisperers are amongst us.
Introducing luminescent mediums into the TWD fan experience.
Light-sensitive postings displayed throughout MSG will play on the secretive attributes of the Whispers. UV light from any mobile device will reveal secret hashtags from the Whisperers that drive to social platforms.
The postings will be up beyond the Activation in turn keeping the Whisperers ever-present.
TWD UV EXTERNAL SIGNAGE
33 PLAZA SITE SIGNAGE PLACEMENT - FACADE / ENTRYWAY
Where applicable, glow-In-The-dark/light-sensitive ink of Blood splat and program hashtag will bring to life the mysterious world of the Whisperers from OOH Media to Fan Activations.
WHISPERERS WALL OF SECRETS - DAY
TWD dynamic placements are all about the Garden where mobile devices are the key
to bringing to life the TWD experience.
WHISPERERS WALL OF SECRETS - NIGHT
Blacklight up lighting placed in bushes in front of postings flicker teasing cryptic
hashtag messages left by the Whisperers.
TWD ONSITE FAN ACTIVATION
WHISPERERS SOCIAL MEDIA WALL
TWD interactivities are all about capturing and sharing TWD content:
SKINMASK WALL - INTERACTIVE SOCIAL MEDIA MONITOR - AUGMENTED GIF AREA
WHISPERERS WALL OF SECRETS
An expansive wall of TWD with UV inks to secretly reveal hashtags. Black lighting from below and ambient lighting will reveal messages. The brave usetheir mobile devices’ to post their findings onto social platforms for a chance to win exclusive content.
THE WHISPERERS HIDEOUT > INTERNAL INTER-ACTIVITIES
THE WHISPERERS HIDEOUT
Is an abandoned freight container where Whisperers dwell.
Within, are engaging inter-activities from glow-in-the-darksignage revealing
Whisperer secrets to sharable content, toZombies.
MADISON SQUARE GARDEN > PROPOSED FAN EXPERIENCE SITE
AMC > THE WALKING DEAD MSG ACTIVATION AND OUT-OF-HOME > SELL-IN PRESENTATION
THE WALKING DEAD at MADISON SQUARE GARDEN
This comprehensive presentation is a combination of both TWD external signage
placement and fan on-site activation experience. The concept used external signage
to both tease the Activation, as well as, being a part of delivering the TWD universe.
ADDITIONAL EXPERIENTIAL CASE STUDIES