INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
NATIONAL CAMPAIGN CASE STUDY > COCA-COLA® USA X ESSENCE PARTNERSHIP
SOLUTION STATEMENT
Black women are bold, brave, and constantly redefining labels and stereotypes. Their style sets global trends, and their energy is magic when they're together.
Welcome to JOYLAND—an interactive space for Black women to connect, uplift each other, and celebrate through art, music, and motivation. Powered by Coca-Cola at Essence, it champions her joy and individuality in every moment.
A scan/code from participating Retail-partners nationwide could take you there!!
CHALLENGE
Align Coca-Cola® with Essence Music Festival of Culture attendees and drive home the premise thatCoca-Cola® Champions black women through direct, impactful, and supportive event experiences.
Amplify Coke’s partnership with Essence by leveraging the, ‘If Not for My Girls’ empowerment motivationsthrough engaging thought-provoking programming, tactile experiences, and purposeful events.
STRATEGIC INSIGHT
Through an extensive search, we came across a legendary experience to build upon engagement!
JOYLAND, the first Black-owned and operated amusement park, opened in Chicago in 1923 to combat segregation and provide entertainment for African-Americans. Co-founder August Williams, a lead
attorney in cases from the 1919 Chicago race riots, played a key role. In 2022, JOYLAND pays homage to
the original park by continuing its mission to create a space for free expression in the Black community.
SCOPE: OVERALL DESIGN DIRECTION / CONCEPT DEVELOPMENT / STRUCTURAL DESIGN / EVENT BRANDING
REAL MAGIC PHOTOSHOOT
REAL MAGIC HUMANITY VISUAL PORTFOLIO
Led the Coca-Cola® 'Real Magic' campaign, capturing the essence of sisterhood and camaraderie through powerful visual storytelling. This project produced a compelling
portfolio of images, shot in Atlanta, GA, for activations spanning shopper engagements and event partnerships.
NATIONAL RETAIL POS KEY VISUAL TREATMENT
EVENT ACTIVATION KEY VISUAL TREATMENT
RETAIL ACTIVATION
WIN AN ESSENCE SUMMER - RETAIL POS CAMPAIGN
Celebrates Shared Moments of Sisterhood under the "Real Magic" platform motivation. The campaign will feature Coca-Cola’s "Real Magic" brand identity, focusing on shared experiences among AA Millennial and Gen Z women. By centering on the bonds of sisterhood, we’ll created a multi-layered retail visibility campaign that feels both authentic and impactive.
SIGNAGE TRIGGERS CONSUMER OFFER TO ENTER ESSENCE FESTIVAL EXPERIENCE VIA TEXT-IN OR QR CODE
POST PROGRAM SIGNAGE
EVENT ACTIVATION
COCA-COLA® JOYLAND AT ESSENCE FESTIVAL
Align Coca-Cola® with Essence Festival attendees by highlighting its commitment to championing Black women through impactful, empowering experiences. Strengthen the partnership by leveraging the "If Not for My Girls" narrative, creating engaging programming, tactile experiences, and purposeful events that resonate with the audience.
OVERALL JOYLAND IDENTITY, TONE AND FEEL
The overall ‘joylandian’ tone and feel is a visual expression where attendees can flourish and celebrate their sisterhood.
EVENT ICON
JOYLAND EVENT LOCKUP
EVENT ANIMATICS
JOYLAND ON-SCREEN ANIMATICS
Varying graphics throughout the event site elevates the experience with visually striking animatics.
JOYLAND SITE MAP
JOYLAND IS AN OASIS WHERE SISTERLY BONDS FLOURISH
The open floor plan is designed to be accessible from multiple facades. An open invitation for attendees at the festival to be captivated by the booth and Joyous energy
JOYLAND INTERACTIVITY COMPONENTS
SHARE THE JOY
Throughout the event site, interactive components gave attendees all kinds of opportunities to Share via Social Media and even Out-of-home!
JOYBOX
Upon entry, attendees are given personalized QR Codes to acquire JOYLAND swag, premiums and engage in various interactive components!
SISTERHOOD SUITE
This interactive space contains Magic Mirror where attendees can capture their sisterhood moment and then share it across social platforms!
JOYRIDE
Joyland attendees took a ride downtown New Orleans!
INSTAJOY
As a truly dynamic social media engagement tool, her girls star in their own JOYLAND music InstaVideo, using a 360 photo stage and bespoke environment to create the perfect JOYLAND + Coca-Cola branding experience.
JOYLIVE
This interactive JOY mosaic displays attendee photos live inside the Convention Center and on mobile billboards across New Orleans. QR codes encourage sharing smiles in the JOYLIVE mosaic via the event hashtag #INFMG.
COKE X ESSENCE CASE STUDY
COCA-COLA® AT ESSENCE FESTIVAL
This joyous case study showcases Coca-Cola's extensive presence throughout New Orleans, featuring the Real Magic visibility campaign alongside seven brand-specific satellite events leading up to the JOYLAND activation at the Essence Festival.
ADDITIONAL EXPERIENTIAL CASE STUDIES