INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
Only a premium brand like Hennessy can establish trends. The Hennessy brand is always top of mind with consumers so, I created a motivation where consumers
can be a part of setting the trend grounded by Truth and Transparency. So to do so, Hennessy created a forum to share progressive ideologies and turn such content
into driving trial.
Capture share from growing whisky/brown spirit categories.
- Bring HY V.S.O.P & X.O into Super Premium & Luxury scotch/whisky drinkers’ consideration set
- Create a network of knowledgeable & passionate advocates of Hennessy V.S.O.P Privilege & X.O.
- Increase frequency/occasions for cognac beyond “special occasions” - Drive Trial and Sales
CHALLENGE
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
STRATEGIC INSIGHT
THE HENNESSY TABLE
The Hennessy Table is a forum where super premium brown spirits are enjoyedover thought-provoking conversations. A forum where fascinating collaborations are expressed at The Hennessy Table; an eclectic mix of whisky enthusiasts, impressionable personalities and forward-thinking influencers who ‘Never Stop, Never Settle’ and ‘Champion themselves beyond their potential’ exchange progressive ideas and ideologies. A destination to break out of comfort zones, to broaden their horizons, to pull up a chair and push BEYOND the expected.
MULTI-TOUCHPOINTS OF ENGAGEMENT
Attendees and Social extensions can engage The Hennessy Table with questions/insights to share withthe Brand Ambassadors and Honored guests throughout
round table discussions and ‘Beyond Whiskey’ conversion education.
SOLUTION STATEMENT
THE HENNESSY TABLE > MICROSITE
The destination to inquire about all events where The Hennessy Table is, what thought-provoking
enthusiast will lead the roundtable of conversation and how anyone can be a part of the BLENDSETTERS roundtable.
THE HENNESSY TABLE > MOBILE DEVICE
Attendees mobile devices can engage The Hennessy Table to become
a part in the conversation at events and/or share on social platforms.
THE HENNESSY TABLE > DUAL-FUNCTION MODULE
PRESENTATION STATE
The Hennessy Table is impactive and a great support element for our Brand Ambassadors to present and educate attendees. The Hennessy Table is connected to large screens which projects various Hennessy product attributes and motivations, while speaking to the Beyond Whiskey conversion rational.
INTERACTIVE STATE
The Hennessy Table is a tactile multi-touch screen for attendees to engage via Mobile App and Hi-Fi/Beacon connectivity. The Hennessy Table becomes an interactive component for attendees to engage the Beyond Whiskey conversion motivation, Brand education, Cocktail recipes and Social platforms.
BLENDSETTERS
BROUGHT TO YOU BY THE HENNESSY TABLE
Every sip of Hennessy leads to thought provoking ideas and conversation.
A premium brown spirit only shared by a premium blend of trendsetters who are
making moves to bring about new innovations and progressive ideologies.
We follow The Hennessy Table and celebrated guests as it travels around the globe
to the great whisky capitals, and exclusive Hennessy events prompting lively conversation among an eclectic blend of accomplished whisky enthusiasts and Iconoclasts.
Proprietary branded content expands into a television programming, Digital series,
Social and PR. Content grounded by the BEYOND WHISKEY conversion motivation.
THE HENNESSY TABLE PROPRIETARY CONTENT
THE HENNESSY TABLE > WHISKEY FEST
BLENDSETTERS are sure to be found at the annual Whiskey Fest.
Tope influencer in brown spirits gather around The Hennessy Table...
THE HENNESSY TABLE > CHANDELIER ROOM
BLENDSETTERS of top Music Artists, Songwriters and Producers
anyone influencing today's sound gather at The Hennessy Table...
THE HENNESSY TABLE > CORPORATE OFFICES
BLENDSETTERS of top Business leaders, Innovative Thinkers and Daily Grinders gather at The Hennessy Table...
HENNESSY V.S.O.P & X.O > SELL-IN PRESENTATION
HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
This comprehensive presentation proposes an entirely new forum to Hennessy based
on the premise that there is more to their premium blend that transcends beyond
the spirit; BEYOND WHISKEY. To deliver on this premise, The Hennessy Table.
ADDITIONAL DIGITAL CASE STUDIES