INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
PARADISE AINT EASY > ACTIVE OUTERWEAR APPAREL BRAND
CHALLENGE
Create a Brand Position and Brand Identity that brings consumers into an Easy-Breezy state-of-mind through our apparel.
Note: Keep the apostrophe off of the word AINT.
SOLUTION
We design iconography that is own-able, easily recognized, versatile in both identity and meaning. An icon that will serve as a beacon for PARADISE AINT EASY carefree frame of mind. A frame of mind that will come to life across from e-commerce to social media extensions to drive trial.
BRAND MOTIVATION
WAY OF THE STINGRAY
RATIONALE
The 'WAY OF THE STINGRAY' brand position qualifies PARADISE AINT EASY as an apparel brand that designs activewear for consumers who don't want to
be perceived how other brands want consumers to be. WAY OF THE STINGRAY gives permission to express one's individual right to wander freely.
PAE BRANDING
STINGRAY ICON
PAE MASTER LOGO AND TAG
PAE BRAND BADGE
PAE MASTER LOGO, BADGE AND TAG > COLOR PALETTE
PAE MASTER LOGO AND TAG > BRAND VISUAL
PAE MASTER LOGO AND TAG > BRAND VISUAL 2
PAE ACTIVEWEAR > APPAREL BRANDING
Sun-lovin' apparel is branded with the STINGRAY icon across male and female apparel from t-shirts to tank tops and everything else in between.
PAE AWARENESS CAMPAIGN > OFFLINE/ONLINE
The PARADISE AINT EASY brand campaign is designed to deliver on one message, that to attain the Good in life, one has to just get out and enjoy it.
It is a feel-good disposition that is conveyed from print Advertising to Retail signage.
ADVERTISING
RETAIL SIGNAGE
PAE WEBSITE > E-COMMERCE / EXPERIENCE CONTENT
The PARADISE AINT EASY in not only a e-commerce site where consumers can get all kinds of PAE wearables and products, but the site also delivers on the PARADISE AINT EASY disposition by paying off that state of mind with access to Beach Music, Live Web Cams from the Virgin Islands and PAE Lifestyle.
PAE SOCIAL MEDIA > PLATFORMS
WAY OF THE STINGRAY isn't just a catchy phrase—it's a mindset. It's the spirit that PAE consumers embody when they seize the moment or create one. On social media, WAY OF THE STINGRAY thrives through the shared, sun-soaked experiences of PAE fans and customers. To continue building brand awareness, PAE will share WAY OF THE STINGRAY philosophies and highlight consumer moments tagged with #MYSTINGRAYWAY, amplifying them across its media platforms.
ADDITIONAL BRANDING CASE STUDIES