INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
EXPERIENTIAL CASE STUDY > SAMSUNG PRODUCT DEMONSTRATION AT ROGERS CENTRE ACTIVATION
CHALLENGE
Convey Samsung's multi-tasking capabilities.The opportunity here is HOW through impressionable consumer experiences and journeyfor Toronto
Blue Jays fans at the Rogers Centre. Like the ONE SECA ecosystem, this Samsung experience MUST beOne of a kind – Integrated – Immersive.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SOLUTION STATEMENT
#galaxylife/ECO
This isn't just anther hashtag, its how Toronto Blue Jays fans and Consumers
enter into an eco system of effortless connectivity.
No matter where Fans/Consumers are, their is a Samsung effortless experience
just around the corner at Rogers Centre or, by way of an effortless tap for access
to the Toronto Blue Jays from Roger's Centre onsite experiences to online
exclusive content.
DESIGN EXPRESSION
PROGRAM KEY VISUAL
PRODUCT DEMO KEY VISUAL
SAMSUNG PROGRAM ONLINE JOURNEY
#galaylife/ECO INVITATION e-BLAST
SOCIAL MEDIA PLATFORMS
PROGRAM MICROSITE
SAMSUNG PRODUCT DEMONSTRATION AT ROGERS CENTRE
Rogers Centre and Samsung Group will feature a product demonstration experience unlike any other.
Upon entry, ambient lighting, Samsung products flickering throughout while birdschirp above that likens
a blue jays habitat. The site is a unique and conceptual expression on Samsung's 'ecosystem'.
Various products demonstrate Samsung's capability to effortlessly connect within their ecosystem from
mobile devices to a multiplicity of components and all while delivering on cool Toronto Blue Jays fan
experiences.
The Samsung #galaxylife/ECO site experience extends throughout the Rogers Centre arena with Samsung IQ kiosks for fans and consumers to engage and input their information (data capture) for a chance to win
Samsung devices or SmartThings components.
SAMSUNG IQ KIOSK > ROGERS CENTRE
ROGERS CENTER > SAMSUNG FAN SITE EXPERIENCE
PRODUCT DEMO AREA
This demonstration area is unlike any. There will be ambient lighting and birds chirping above as if attendeesentered into the Blue Jays habitat.
ROGERS CENTRE BILLBOARD AREA
Toronto Blue Jays fans and consumers can interact with the Rogers Centre Billboard throughout the programming period. To boast Toronto pride, Chance to Win Samsung SmartThings prizes and Meet and Greet the players!
SAMSUNG SmartThings AREA
Will demonstrate how Samsung’s Home Security SmartThings looks after the Home team!
#galaxylife I ECO > SELL-IN PRESENTATION
SAMSUNG at ROGERS CENTRE / PRODUCT DEMONSTRATION
The comprehensive presentation breaks down the integrated marketing plan and
how I turned Samsung's objectives into a relatable and engaging brand experience
with the Toronto Blue Jays at Roger's Centre.
ADDITIONAL BRANDING CASE STUDIES
