INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
INTERACTIVE CASE STUDY > HENNESSY V.S.O.P & X.O. PRODUCT EDUCATION
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
OPTIMUM TV, INTERNET, MOBILE
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
RECENT BRANDING CASE STUDY - LENOVO GLOBAL LEADERSHIP TEAM BUILDING EVENT
CHALLENGE
Develop an icon that is different from past Team Building events. It must be Impactive, and Empowering. MUST be relevant to Vancouver and Grouse Mountain’s region.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
SOLUTION
Colleagues will be empowered and motivated through spirit animal experiences as it acknowledges Vancouver's cultural heritage - that of their native Indians; FIRST NATION. To FIRST NATION, the spirit animal symbology are representations of values and purpose. A motivation the GLT event will highlight throughout to empower Lenovo executives.
STRATEGIC INSIGHT
Samsung refers seamless connectivity (SmartThings) product benefit as 'eco-system'. A vernacular consumers don't readily equate to as 'connectivity'.
We create a consumer experience that makes 'eco-system' engaging and, effortless much like the: Cyanocitta cristata (Blue Jay)
SHOPPER CASE STUDY - WRIGLEY ECLIPSE SUGAR-LESS GUM
CHALLENGE
Create an integrated program that ties both the Twilight Movie franchise from Summit Entertainment to Wrigley's new product Eclipse Gum.
The program must be high in awareness from On-pack to Retail presence to Online to Exclusive experience with the franchise.
SOLUTION
UNLOCK SECRET FOOTAGE
Eclipse Gum offers consumers exclusive access to Twilight content via unique entry code in 5 Eclipse
Gum collectable packs. Digital media plan drove consumers to a custom branded microsite to access
exclusive Twilight Movie content. Unique codes inside every pack 'unlock' 1 of 5 secret scenes using
augmented reality technology.
SHOPPER CASE STUDY > BAILEYS IRISH WHISKEY > HOLIDAY OFF-PREMISE \ ON-PREMISE PROGRAM
CHALLENGE
Embrace our brand truth and unapologetically own indulgent pleasure in existing Baileys occasions while increasing salience massively.
- Extend beyond ONDJ and own Winter Months
- Protect Baileys display and bring back Inspiration by making Baileys Accessible for everyday situations
- Idea MUST touch on on-premise to off-premise to social platforms
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
> FOR PRESENTATION MODE PLEASE CLICK ON THE IMAGE <
DIGITAL CASE STUDY > STOUFFER'S > WALMART.COM BRANDED CONTENT
CHALLENGE
Extend Stouffer's, 'KEEP DINNER REAL' campaign on Walmart.com with a relevant and concise branded content.
Stouffer's content needs to be all about transparency...words from the campaign aren't enough. The campaign is based wholly on honest cooking with 'real' ingredients.
So, create keepsake content that consumers would find of value.
STRATEGIC INSIGHT
THE OFFICIAL ALREADY COOKED-BOOK
The Already cooked-book is a clever play on the, KEEP DINNER REAL' premise by way of exposing
the 'real' ingredients in Stouffer's food. It's all natural means zero transparency.
The KEEP DINNER REAL OFFICIAL ALREADY COOKED-BOOK is available for download on
Walmart.com and Stouffer's website..lucky you.
It's just another way Stouffer's is keepin' it real.
WALMART > NESTLE LANDING PAGE
The Nestle Stouffer's landing page readily reflects Stouffer's cook Marlo. He's all bout keepin' it real and ready to share Stouffer's secret ingredient, Realness.
All users need to do to experience Stouffer's, THE OFFICIAL ALREADY COOKED-BOOK and it's recipes is to click on the banner for real meal solutions.
SOLUTION STATEMENT
LEVEL 1
LEVEL 2
LEVEL3
ADDITIONAL DIGITAL CASE STUDIES
